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Event details

NAT: Business Series - How to approach Marketing as a Translator or Interpreter

  • 17 September 2020
  • 7:00 PM - 9:00 PM
  • The Comfort of your Own Space - Zoom Webinar
  • 173


NAT: Business Series -
How to approach Marketing as a Translator or Interpreter
Thursday 17 September 2020
Zoom Online Webinar
7.00pm - 9.00pm AEST (QLD)


proudly invites you to Session 3 of the Business Series.

Marketing is all about being real, being relevant, expanding your reach, and getting results. Great marketing is all about putting the customer at the centre of everything you do.  Join marketing specialist Bindi McGrath as she takes you on a journey through the customer’s eyes. How do they find you, what do they think of you, what supports their decision to hire you, and how do they remember you?

Translating and interpreting is a unique industry; unlike retail businesses of corporate services firms, there’s not a daily or weekly need for the service, and in some cases your number one client can also be your number one competitor. Whether it’s signing up to a Language Service Provider, or seeking private clients, Bindi will take you through the step-by-step process to make sure you’re promoting yourself in the right place, at the right time, with the right message and to the right customer.

This one-hour webinar will be split into two parts:

1.  Setting the foundations – this applies to start-ups as well as established businesses who need to refine the core of what they do. We’ll discuss why you need a Vision and Mission Statement as well as a Value Proposition, and how to develop your own Value Proposition (the thing that sets you apart and gives customers a reason to do business with you). We’ll also look at how to identify your ideal customer and how to find them.

2.  Getting Practical – in the second part we’ll look at a number of practical steps you can do to attract your ideal customer in either your interpreting or translation business, knowing that they require different approaches.
After the session you’ll feel confident in putting some new marketing steps in place, to grow your business into the future.

  - Bindi McGrath

Bindi McGrath is a marketing specialist with over 15 years experience from around the world. In 2019, with a passion for helping small businesses to grow and thrive, Bindi set up her own marketing consultancy on the Sunshine Coast. This has allowed Bindi to focus on the aspects of marketing that she loves, work with motivated business owners and spend time with her young family.

Prior to setting up her own business, Bindi worked for the AFL (Australian Football League) for six years in the role of Fan Development and Marketing Manager based in Queensland. Before this, Bindi was an Associate and Marketing Manager for global sports architecture firm, Populous, based in Brisbane and London. This role saw Bindi work on projects around the world and manage bid documents in several languages.

Bindi’s key services and interest areas are in providing strategic marketing plans, website design and content creation and copywriting.

Joining the Webinar:

The Zoom link for the webinar will be sent out following close of registrations.  Please ensure you have downloaded the latest version of Zoom in preparation.

This will be a LIVE EVENT and it will be RECORDED.

PD Logbook


Please  consult the NAATI Recertification Catalogue to allocate the relevant PD Points - downloadable from

Some activities can be included under different categories, so please choose the most appropriate category for your recertification purposes.'


Thursday 17 September 2020
7:00pm - 9.00pm AEST (QLD)


The Comfort of your own Space

Zoom online Webinar


AUSIT / NZSTI / ASLIA members: $25
Non-Members: $75
Student Members: $10

Registrations CLOSED

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