NAT: Business Series - Using the power of Social Media to build your Brand

REGISTRATIONS CLOSED

AUSIT QLD proudly invites you to Part 4 of the Business Series.

Let’s start with a simple truth – your business needs a presence on social media. Why? Because social media is an essential piece of your business marketing. Social platforms help you connect with your customers, increase awareness about your brand and help you to boost leads and sales. So what is the most effective way to build your business through social media?

Extending on our September Business Series on Marketing for Translators and Interpreters, we’ll be guided by Marketing Specialist Bindi McGrath  and Social Media Expert Casey McKenna on what makes social media so important for your business marketing.

This one and a half hour webinar will explore the following:

• What is brand identity and how to build your brand through social media

• Why social media is important for business – this will provide a quick background on the importance of social media for building and growing your business

• Which social media platforms are right for me – we will explore the various social media platforms (Facebook, Instagram, LinkedIn and YouTube) and investigate which platforms are right for different industries

• The importance of developing a social media strategy – this will include details as to what you SHOULD include
  
  
• Setting up your profile and bios – what information SHOULD you include and why

• But what should I post to my social media accounts – here we look at ways to generate content that engages your target audience and ways to schedule content to make life easier

• Social media to support your SEO strategy – yep, that’s right, social media should form part of your SEO strategy and here we investigate why.
  
  
• What metrics should I be reporting on – this will help you determine if you have met, or exceeded your goals set out in your strategy, or if there needs to be improvement
  

Presenter  - Casey McKenna

Casey McKenna is a degree-qualified marketing professional with over 10 years experience in various industries. In 2017, Casey started consulting to a number of small businesses on the Sunshine Coast and has since established her marketing business 'Casey McKenna Marketing'. Casey has been able to use her expertise and experience to provide her clients with exceptional marketing to help grow their business online. Casey thoroughly enjoys working with small to medium sized businesses and having her own business also allows her the flexibility to spend quality time with her family.

After graduating from University, and returning home from a one year teaching exchange in Japan, Casey commenced her marketing career at International Hotel Chain - Oaks Hotels and Resorts. Casey held the role of National Marketing Coordinator before being promoted to Digital Marketing Assistant. A few short years later, Casey became the Marketing Officer at a large law firm on the Sunshine Coast 'Schultz Toomey O’Brien Lawyers' until it was bought by National Law Firm - Slater & Gordon Lawyers. Casey has successfully worked on national marketing campaigns, sponsorships and delivers high quality marketing material.

Casey now offers a number of services to small to medium sized business including social media marketing and management, website management, marketing & social media strategy, reporting and branding.

Please  consult the NAATI Recertification Catalogue to allocate the relevant PD Points - downloadable from www.naati.com.au

Some activities can be included under different categories, so please choose the most appropriate category for your recertification purposes.'

Certificates and recordings:

Certificates for PD purposes and copies of recordings (if available) may take approximately two (2) weeks to be released following the event.