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NAT: Business Series - Using the power of Social Media to build your Brand

  • 10 November 2020
  • 7:00 PM - 8:30 PM
  • The Comfort of your Own Space - Zoom Webinar
  • 199


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NAT: Business Series Pt 4 -
Using the power of Social Media to
build your Brand

Tuesday 10 November 2020
Zoom Online Webinar
7.00pm - 8.30pm AEST (QLD)


proudly invites you to Part 4 of the Business Series.

Let’s start with a simple truth – your business needs a presence on social media. Why? Because social media is an essential piece of your business marketing. Social platforms help you connect with your customers, increase awareness about your brand and help you to boost leads and sales. So what is the most effective way to build your business through social media?

Extending on our September Business Series on Marketing for Translators and Interpreters, we’ll be guided by Marketing Specialist Bindi McGrath  and Social Media Expert Casey McKenna on what makes social media so important for your business marketing.

This one and a half hour webinar will explore the following:

  • What is brand identity and how to build your brand through social media
  • Why social media is important for business – this will provide a quick background on the importance of social media for building and growing your business
  • Which social media platforms are right for me – we will explore the various social media platforms (Facebook, Instagram, LinkedIn and YouTube) and investigate which platforms are right for different industries
  • The importance of developing a social media strategy – this will include details as to what you SHOULD include

  • Setting up your profile and bios – what information SHOULD you include and why
  • But what should I post to my social media accounts – here we look at ways to generate content that engages your target audience and ways to schedule content to make life easier
  • Social media to support your SEO strategy – yep, that’s right, social media should form part of your SEO strategy and here we investigate why.

  • What metrics should I be reporting on – this will help you determine if you have met, or exceeded your goals set out in your strategy, or if there needs to be improvement

  - Casey McKenna

Casey McKenna is a degree-qualified marketing professional with over 10 years experience in various industries. In 2017, Casey started consulting to a number of small businesses on the Sunshine Coast and has since established her marketing business 'Casey McKenna Marketing'. Casey has been able to use her expertise and experience to provide her clients with exceptional marketing to help grow their business online. Casey thoroughly enjoys working with small to medium sized businesses and having her own business also allows her the flexibility to spend quality time with her family.

After graduating from University, and returning home from a one year teaching exchange in Japan, Casey commenced her marketing career at International Hotel Chain - Oaks Hotels and Resorts. Casey held the role of National Marketing Coordinator before being promoted to Digital Marketing Assistant. A few short years later, Casey became the Marketing Officer at a large law firm on the Sunshine Coast 'Schultz Toomey O’Brien Lawyers' until it was bought by National Law Firm - Slater & Gordon Lawyers. Casey has successfully worked on national marketing campaigns, sponsorships and delivers high quality marketing material.

Casey now offers a number of services to small to medium sized business including social media marketing and management, website management, marketing & social media strategy, reporting and branding.

Presenter  - Bindi McGrath

Bindi McGrath is a marketing specialist with over 15 years experience from around the world. In 2019, with a passion for helping small businesses to grow and thrive, Bindi set up her own marketing consultancy on the Sunshine Coast. This has allowed Bindi to focus on the aspects of marketing that she loves, work with motivated business owners and spend time with her young family.

Prior to setting up her own business, Bindi worked for the AFL (Australian Football League) for six years in the role of Fan Development and Marketing Manager based in Queensland. Before this, Bindi was an Associate and Marketing Manager for global sports architecture firm, Populous, based in Brisbane and London. This role saw Bindi work on projects around the world and manage bid documents in several languages.

Bindi’s key services and interest areas are in providing strategic marketing plans, website design and content creation and copywriting.

Joining the Webinar:

The Zoom link for the webinar will be sent out following close of registrations. Please ensure you have downloaded the latest version of Zoom in preparation.

This will be a LIVE EVENT and it will be RECORDED.

PD Logbook


Please  consult the NAATI Recertification Catalogue to allocate the relevant PD Points - downloadable from

Some activities can be included under different categories, so please choose the most appropriate category for your recertification purposes.'

Certificates and recordings:

Certificates for PD purposes and copies of recordings (if available) may take approximately two (2) weeks to be released following the event.


Tuesday 10 November 2020
7:00pm - 8.30pm AEST (QLD)


The Comfort of your own Space

Zoom online Webinar


AUSIT / NZSTI / ASLIA members: $25
Non-Members: $75
Student Members: $10

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